Blog
The story behind the brand
9 September 2021
After conducting research into the TBT brand, the team at Pursuit noticed something that kept popping up – the recurring circle. The circle is the handmade mugs our coffees are served in, the freshly roasted beans rotating in the cooling tray, and the carefully plated seasonal foods.
Pure Australian black tea from the Daintree Tea Company
5 November 2020
Most of the tea we drink in Australia is imported from overseas, but there are still options to buy 100% Australian made and grown tea. Our roastery and cafes have been getting our single origin black tea directly from the Daintree Tea Company in Queensland's far north for nearly two years now. We noticed right away how much fresher it can taste when the leaves don't spend months in transit and storage. It also comes to us in big 19kg bags, so there's no excess packaging involved.
How We Source Coffee Beans
5 August 2020
It’s a sad fact of life that coffee is fundamentally bad for the planet. At an average of 720kg of green beans per hectare, it’s not a very productive crop compared to wheat at 4700kg or corn at 9000kg. It’s then transported very long distances and roasted and brewed using fossil fuels, delivering an end product that is approximately 1.1% of the initial crop weight*. But coffee, as one of the world’s most traded commodities, is here to stay, so we need to make sure we’re balancing its production with planetary benefits. When producers are paid a fair wage, their children are able to go to school and their local environment is cared for, growing coffee can pull a community out of poverty and offer pathways to a sustainable future.